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SAMSUNG 55 Inch OLED 4K Smart TV 55S90C

Samsung OLED, combining limitless contrast with naturally bright colour
Powerful HDR OLED brightness for lifelike picture detail.
Brightness, colour and detail boosted by our most intelligent AI-powered 4K processor
Experience the brilliant picture from every angle, with minimal distracting glare
Sound reimagined with Dolby Atmos Technology

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Naturally bright and colourful Samsung OLED

 
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Top 4 Features

OLED

OLED

Limitless contrast meets naturally bright colour

Neural Quantum Processor 4K

Neural Quantum Processor 4K

Our most intelligent 4K processor

Anti-Reflection Screen

Anti-Reflection Screen

Minimise distracting glare

Motion Xcelerator Turbo Pro

Motion Xcelerator Turbo Pro

4K 144Hz TV motion for gaming-monitor performance

OLED

Limitless contrast meets naturally bright colour

Samsung's OLED TVs combine the pure blacks and limitless contrast from OLED technology with the true-to-life colours from Quantum Dots. Pair picture-perfect blacks with naturally bright colour and you'll experience intensely cinematic viewing - whatever you watch.

OLED
A city lit up by bright lights is on display. The colors and lights are vivid as OLED lights portray through the QD screen.

Neural Quantum Processor 4K

Our most intelligent 4K processor

Think of the processor as the brain of the TV, and this is our most intelligent 4K processor yet. Using AI and 20 neural networks, it optimises the sound and picture to unleash the full power of 4K. Learning scene-by-scene, it automatically optimises the brightness, amplifies the contrast, enhances objects, clarifies voices over background noise and upscales the resolution to incredible 4K picture quality.

Neural Quantum Processor 4K

*Upscaling may not apply to PC connection and Game Mode

LaserSlim Design

An elegantly minimal TV that blends right in

With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home.

Anti Reflection

4K 144Hz TV motion for gaming-monitor performance

Conquer every enemy, even at soaring speeds. The TV and HDMI 2.1* work with next-gen consoles to deliver ultra-low input lag and ultra-responsive gameplay. It cuts out the blur between fast-paced images, so you'll experience ultra-smooth and immersive 4K gaming.

Motion Xcelerator Turbo Pro

*Max 4K @144Hz. Supports VRR/4K@120Hz as specified in HDMI 2.1.

2 race cars are racing on a track. 1 looks clearer than the other and is going faster.
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Picture Quality

The left side of a nature scene is dimmer than the right side, which applied HDR+ ADAPTIVE/GAMING technology.
The left side of a nature scene is dimmer than the right side, which applied HDR+ ADAPTIVE/GAMING technology.

Quantum HDR OLED

Powerful brightness and deep contrast

See the detail on your OLED screen. This TV has powerful HDR OLED brightness levels that brings out bright highlights, impeccable blacks and incredible depth, so you can see the detail in every scene.

The Gaming Hub UI is on display.

Gaming Hub

Where gaming comes together. No console required.

Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required, just turn on your TV and play.

*Internet connection, additional gaming service subscription and compatible controller required.**Content services and UI are subject to change without notice.

Sound

Sound reimagined with Dolby Atmos

Dolby Atmos®

Sound reimagined with Dolby Atmos

Dolby Atmos technology delivers a sound experience that you can feel around you. It creates an immersive and realistic impression of sound - when an aeroplane flies overhead in your favourite blockbuster, your TV's speakers simulate the overhead sound so it feels like it is above you.

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